Lava A7: A Feature Phone with an Edge

Today, smartphones and apps have almost become a modern necessity, but the fact still remains that many first buyers are ditching them for simple feature phones. This could be due to a handful of reasons- including lower initial cost, better battery life, cheaper monthly plans, enhanced privacy, or a more distraction-free lifestyle. One such mobile phone under the 5000 range that seems to have caught everyone’s eye is the Lava A7. 

Priced at a reasonable Rs. 1,599/-, the phone technically doesn’t compete with mobile phones under the 5000 bracket but gives other feature phones in the category a run for their money. The key feature of the phone that makes it stand apart is its battery backup. It’s also packed with an MTK6261m processor that is supported by a 1750mAH lithium-ion battery to ensure you always stay connected with a 6-day battery backup. 

Besides performance, the phone is big on entertainment as well. The Lava A7 supports an MP3 music player and an MP4/3GP video player as well, making it big not just on performance, but entertainment as well. It also allows video recording at a quality that not many feature phones can match. Along with this, it has got great calling features due to its AAC speakers and even comes equipped with an FM player. 

In terms of storage, it offers an expandable memory of 32GB, something even many smartphones under 5000 fail to offer. To top it all, it has a dual SIM feature (GSM+GSM).

With the steadily increasing demand for smartphones and the companies that manufacture them, their prices have certainly gone down over the last few years. Finding a mobile phone under 5000 that fits all your needs today isn’t as hard as it was when smartphones had just arrived at the scene. This trend translates to the fact that feature phones now represent a rapidly shrinking market. However, there still remains an audience for them. 

Buyers of feature phones can roughly be divided into 3 categories:

1. First time buyers; those who can’t yet afford a smartphone.
2. Buyers who simply don’t want a smartphone or find it too complicated and are looking for a basic mobile phone under 5000.
3. Those looking to buy a second phone (in addition to their smartphone), probably looking for better battery life, 

Lava A3 key features:

• Dual SIM (GSM+GSM)
• Platform: GSM 900/1800MHz
• Display:

Size: 6.1 cm (2.4”)

Resolution: QVGA (240x320)

Color: 65K

• VGA Camera
• Video Recording
• 1750mAH Battery
• 32GB Expandable Memory
• Bluetooth Connectivity